Using the Mailchimp API for Sales
6 March 2014
One of the very first things I did when I started working on the idea that eventually became Mastering Modern Payments was set up a Mailchimp mailing list. People would land on the teaser page and add themselves to the list so that when the book came out they would get a little note. After the book launch (with 30% of that initial list eventually buying) I started putting actual purchasers on the list.
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